Ways to sell your property

There are multiple different methods of selling property, and whilst vendors often already have a preference, part of our job is to recommend the best way to maximise your sale price. The strategy which is chosen can depend on several factors, including:

• The vendor’s priorities in the sale – timing, price, privacy etc
• Whether they have already committed to another property, necessitating a short campaign
• Whether the property is in an area with predictable pricing
• Whether the price the vendor would like is deemed realistic in the current market hence should be advertised
• Previous vendor experiences
• Advertising budget

We’ve summarised below some of the key elements of each strategy.

Fixed price marketing

• Buyers like to see a price to allow them to form a shortlist
• No limitations on sale time
• Potential to ‘damage’ property with purchasers if overpriced
• Little sense of urgency for purchasers
• Price is usually negotiated down rather than up
• Tailored marketing package available  to suit your budget

Auction

• Maximum Price – Competition between buyers will generate the best price the market is willing to pay
• Skilled Auctioneer – a great negotiator working on your behalf
• No complex financial clauses – Cash unconditional offers only
• Urgency – Limited time means buyers must act now and not drag out negotiations, giving you a deadline to plan your next move
• Peace of mind – Unconditional offers so no fear of collapsed contracts
• Reserve Price – you’re in control of your price
• Confidentiality – Your price expectation is not revealed
• Exposure – Maximum profile according to your budget
• No procrastination – Qualified buyers and sellers only
• Negotiations – Go up rather than down
• Fear – some vendors can be nervous of the transparency of the  process

Price by negotiation

• No upper limit to sale is set
• Encourages enquiry
• Danger of ‘if there’s no price I can’t afford it’ mentality
• Tailored marketing package to suit your budget

Tender/Deadline sale

• Sets a deadline for the sale – shows urgency
• Tender closed until final day – Deadline Sale offers can be reviewed at any point in the campaign
•   Makes buyers put their ‘best foot forward’
•  Allows conditional  offers
•  Additional marketing campaign is a must