Ways to sell your property
There are multiple different methods of selling property, and whilst vendors often already have a preference, part of our job is to recommend the best way to maximise your sale price. The strategy which is chosen can depend on several factors, including:
- The vendor’s priorities in the sale – timing, price, privacy etc
- Whether they have already committed to another property, necessitating a short campaign
- Whether the property is in an area with predictable pricing
- Whether the price the vendor would like is deemed realistic in the current market hence should be advertised
- Previous vendor experiences
- Advertising budget
We’ve summarised below some of the key elements of each strategy.
Fixed price marketing
- Buyers like to see a price to allow them to form a shortlist
- No limitations on sale time
- Potential to ‘damage’ property with purchasers if overpriced
- Little sense of urgency for purchasers
- Price is usually negotiated down rather than up
- Tailored marketing package available to suit your budget
Auction
- Maximum Price – Competition between buyers will generate the best price the market is willing to pay
- Skilled Auctioneer – a great negotiator working on your behalf
- No complex financial clauses – Cash unconditional offers only
- Urgency – Limited time means buyers must act now and not drag out negotiations, giving you a deadline to plan your next move
- Peace of mind – Unconditional offers so no fear of collapsed contracts
- Reserve Price – you’re in control of your price
- Confidentiality – Your price expectation is not revealed
- Exposure – Maximum profile according to your budget
- No procrastination – Qualified buyers and sellers only
- Negotiations – Go up rather than down
- Fear – some vendors can be nervous of the transparency of the process
Price by negotiation
- No upper limit to sale is set
- Encourages enquiry
- Danger of ‘if there’s no price I can’t afford it’ mentality
- Tailored marketing package to suit your budget
Tender/Deadline sale
- Sets a deadline for the sale – shows urgency
- Tender closed until final day – Deadline Sale offers can be reviewed at any point in the campaign
- Makes buyers put their ‘best foot forward’
- Allows conditional offers
- Additional marketing campaign is a must