Venture Southland seeing double at TRENZ conference
The future looks promising for the Southland tourism industry with operators seeing double the number of travel buyers at the 2016 TRENZ Expo.
TRENZ is New Zealand's premier annual international trade event, bringing together about 300 leading New Zealand tourism operators with international travel and tourism buyers from New Zealand's major and emerging visitor markets.
Venture Southland tourism team leader Warrick Low said in previous years the organisation dealt with about 50 trade operators but this year they had doubled their presence to deal with about 100 operators.
Traditionally tourism providers had been looking at Western markets but the Eastern market was seeing a lot of growth, Low said.
"We've had huge growth and the real exciting thing is we've got the huge potential with the eastern market."
The Invercargill licensing Trust would also be represented at the event as well as staff from the Bill Richardson Transport Museum, both of which were set to meet with around 50 trade operators each, Low said.
"Southland would be put in front of 200 trade operators from around the world."
It was a great opportunity to develop existing relationships with buyers and foster new ones, he said.
Bill Richardson Transport World tourism operations manager Hannah Whyte said it was a big opportunity for Southland with double the presence at the expo.
It was particularly good to capture the emerging markets that are becoming increasingly more important, Whyte said.
This year would be the first time Transport World had a site at the expo, she said.
The main focus would be to introduce the product to buyers and start to develop contacts, Whyte said.
TRENZ which runs from May 10 - 13 at the Energy Events Centre in Rotorua is an opportunity for providers of visitor accommodation, transport, activities and attractions showcase products.